The Science of Web Art, Design and Development

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Image optimization for the web: Slides

I’ve put in Slideshare slides on Image Optimization for the Web from a presentation I did yesterday.

By optimization I don’t only mean reducing file size, but also colour precision, http requests and
optimized coding and deployment.

The slides also show and extensive benchmark of image production alternatives and compares file
sizes and quality.

Also, it was a happy surprise today that Slideshare sent me an email to tell me the presentation has been
editorially selected to be showcased on the design section today.

And if you like it, would you consider retweeting it?

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Animation in Photoshop – Video Tutorial

Zo’C has entered the age of video. It took me a while to get all things right, but better safe than sorry isn’t it?

I intend to periodically share some videos on web design and development things. That can be Photoshop, Illustrator, how to install a tool, CSS tricks and so on. It could just as well be about videoblogging.

For my first tutorial on this new era I’m going to teach you how to create a cool animation in Photoshop like the one on my last post about videoblogging and podcasting and I’ll show you how to export it in several video formats including Flash video, Quicktime .mov and animated Gif’s.

Have a lot of fun!

Oh, and did I mention that you can subscribe via iTunes or any other tool via media feed.

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If one can’t design without a computer, then is no designer at all

I was just watching the Helvetica Film that just arrived after a very long wait, and I one of the many interesting things was to see designer Win Crouwel saying

You can’t make better design with computers, but you can speed up your work

Win Crouvel

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The importance of White Space in design

At the same time minimalism is in fashion out there, there is so much content to put on a single web page that too often we see cluttered layouts around the web.

Space to breath, also called White Space or Negative Space is a very delicate part of design and is directly responsible for the state of mind the reader of the reader.

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A modern Invitation for a Modern Engagement

Flavinha & Rogerio - InvitationFlavia and Rogerio are a very modern couple of friends and have recently engaged.

They turned to me because they wanted an for a dinner party that would officialize the engagement.

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If content is king, design is the Royal Garment

It is often said that content is king, still, conscious people around insist that layout and design for you blog/site is essential.

In fact, I think this is no contradiction at all, no monarch can keep the throne without proper garment.

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Is talent an innate gift?

I always heard people talking about abilities that are not just accessible to anyone. Apparently, design, like some other areas, demands something called talent, that you are born with or not.

Some people, like Roger Johansson claim not to have “talent” for web design. Roger is an expert in web standards, usability and accessibility and runs a very beautiful blog about these subjects.

Well, I have studied both architecture and computer science, so I think I have a good background of both areas.

Still, I am a little skeptic when it comes to talk about talent.

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Great Design is Invisible

Art is not design, and vice-versa. There are many intersecting points between both, but they have different purposes.

Art and design may often borrow elements one from each other, but ultimately, there are two separated things.

Design means usability, not ornamentation. However, ornamentation may be play a huge role on usability.

Art is an expression of the self. That is why art is so often developed by single individuals or, less often by a very small group, generally a duo. And that is why a lot of duos or groups break up very soon, and sometimes not without fights.

While the purpose of art is to draw the attention to itself, to make the viewer to forget the world for a while and concentrate on it, the purpose of design is just to sit there, without being noticed, while the viewer pays attention to something else.
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Elements of typographic style and web typography

I have just finished reading Robert Bringhurst’s book Elements of Typographic Style, a classic book and essential guide on typography.

Being typography an art over half a millenium old and being the natural heir of the millenar legacy of scribes, there is plenty to learn from history when typesseting a text.

Any good designer knows that desing is much more than just good taste and typography is no exception.

Much of what pleases us is related to natural (biological) factors and is generally universal and somehow unvariable over history. Another good part is cultural, which ends up in history again to understand its dynamics.

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Talent is not enough: Business secrets for designers – review

I think most people that love their work, not only designers, are not very joyful with the perspective that there is a complex business science behind it and that getting to know it increases the chances of success, where success is, of course, earning money, respect, stability and, last but not least, the power and freedom to do what you want.

I came across with “Talent is not enough: Secret business for designers” by chance and decided to buy it because I read some nice reviews of it, and additionally, is a cheap book.

Whether you are a designer or any other kind of problem-solving professional, as software developpers, photographers or even artists, if you like what you do but you are frustrated with the amount of bureacracy and networking envolved, you must definetely buy this book.

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