Google and the Democratic Nature of the web

I am starting to worry about Google an the democratic way of the web.

Google always claimed that their algorithm was to reflect the true democratic nature of the web, through linkbacks, but these days they have power enough to just dictate what they want,

A client called me this week seeking advice because Google has sent them a mail (yes, I know, amazing, google sent them an email) telling them that they were blacklisted for at least 30 days because they had put too many keywords on the pages of their company’s website.

While it is true there were two many, is wasn’t quite absurd and it was more like a bad job than gaming the system. Just a myriad of combinations of the terms they legitimately want to be searched for.

It made me think: It could have happened to anyone, because is really a silly project mistake. They are no spammers at all and they don’t sell links on their company site, that’s for sure.

So actually, in this case, their are penalizing those who don’t follow their rules, instead of trying to adapt the algorithm to be better in finding the true democracy.

Of course Google is only powerful because we made so, and they have the right to index whatever they want based on any criteria.

But seems that just like democracy in political matters is just an illusion unless you have conscience and diversity enough.