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	<title>Comments on: If content is king, design is the Royal Garment</title>
	<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/</link>
	<description>The Science of Web Art, Design and Development</description>
	<pubDate>Fri, 25 Jul 2008 11:50:18 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
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		<title>By: guioconnor</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-421</link>
		<dc:creator>guioconnor</dc:creator>
		<pubDate>Sun, 01 Jul 2007 19:39:14 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-421</guid>
		<description>@Thiago - Great! It is really a huge thing for this still young site :-) &lt;a href="http://www.z-oc.com/blog/2007/06/manage-all-your-email-accounts-with-gmail/" rel="nofollow"&gt;That article&lt;/a&gt; has also &lt;a href="http://www.fortysomething.ca/mt/etc/archives/006742.php" rel="nofollow"&gt;featured on the Etc blog&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>@Thiago - Great! It is really a huge thing for this still young site :-) <a href="http://www.z-oc.com/blog/2007/06/manage-all-your-email-accounts-with-gmail/">That article</a> has also <a href="http://www.fortysomething.ca/mt/etc/archives/006742.php">featured on the Etc blog</a>.</p>
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		<title>By: Thiago</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-415</link>
		<dc:creator>Thiago</dc:creator>
		<pubDate>Sun, 01 Jul 2007 03:37:34 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-415</guid>
		<description>"Tech site Z-oc.com has written up a simple yet powerful tutorial on how to use Gmail to manage all of your email accounts in one fell swoop."

http://www.lifehacker.com/

Popularity points increasing!!</description>
		<content:encoded><![CDATA[<p>&#8220;Tech site Z-oc.com has written up a simple yet powerful tutorial on how to use Gmail to manage all of your email accounts in one fell swoop.&#8221;</p>
<p><a href="http://www.lifehacker.com/">http://www.lifehacker.com/</a></p>
<p>Popularity points increasing!!</p>
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		<title>By: guioconnor</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-403</link>
		<dc:creator>guioconnor</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:43:13 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-403</guid>
		<description>@Anna:

Thanks!

Indeed SEO (Search Engine Optimization) is quite a buzzword today and for good reasons but, as you said it yourself, there is the "Human Reader Optimization" as well (has anybody coined this term already?).

Interpersonal relationships are a must-to-have once the blogosphere is actually this: 'a huge conversation among many people'.

On this regard I am particularly fond of trackback as comments. I truly admire the way &lt;a href="http://sethgodin.typepad.com/" rel="nofollow"&gt;Seth Godin&lt;/a&gt; has managed to have only trackback comments on his blog.

As usual, Chris Garret has hit the nail on the head, promotion is the great army of the king and in this regard a whole blog about this could be written. In fact, I strongly recommend &lt;a href="http://www.chrisg.com/" rel="nofollow"&gt;his&lt;/a&gt; for army building purposes.</description>
		<content:encoded><![CDATA[<p>@Anna:</p>
<p>Thanks!</p>
<p>Indeed SEO (Search Engine Optimization) is quite a buzzword today and for good reasons but, as you said it yourself, there is the &#8220;Human Reader Optimization&#8221; as well (has anybody coined this term already?).</p>
<p>Interpersonal relationships are a must-to-have once the blogosphere is actually this: &#8216;a huge conversation among many people&#8217;.</p>
<p>On this regard I am particularly fond of trackback as comments. I truly admire the way <a href="http://sethgodin.typepad.com/">Seth Godin</a> has managed to have only trackback comments on his blog.</p>
<p>As usual, Chris Garret has hit the nail on the head, promotion is the great army of the king and in this regard a whole blog about this could be written. In fact, I strongly recommend <a href="http://www.chrisg.com/">his</a> for army building purposes.</p>
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		<title>By: Anna</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-402</link>
		<dc:creator>Anna</dc:creator>
		<pubDate>Fri, 29 Jun 2007 20:19:59 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-402</guid>
		<description>Dear Guilherme,

Fantastic reflection on your article! 

Zo'C is a good reference for this subject, as it properly combines content and visual! As I said before, the visual is fabulous - I particulary love the red owl - and articles make me think in a regular basis.

The comments are full of content as well, and I very much agree with Chris Garrett on the importance of promotion of the blog - the army of the king.

I'm far from being an expert on the blogsphere, but as far as I understand, one of the key factor for a blog's success is SEO.

It's nice to see a blog full of great content and comments from inteligent readers. It's quite unusual to see blogs with good content with good form/visual as well and it's fabulous when you find a blog with both.

But even if you promote your blog with your friends and friends of your friends, you will never have the potential to reach millions of readers if you don't have the strategic thought of caring about SEO.

Isn't it fantastic to be one of the first occurences in a google's search? How many times you skip the first occurences on a google's search? I would say, almost never. SEO is the powerfull army you need to touch millions of readers.

Besides, I would say, it's quite important the human promotion - being nice to your readers, answering the comments and estimulating their minds, gathering their simpathy, posting comments on other blogs related to yours, what will promote your thoughts in a strategic oriented way, reaching the right audience. 

Managing a blog is quite the same of driving a business: interacting is essential!

Zo'C is still young but I can see all the potential to became a huge success!

xxx,
Anna</description>
		<content:encoded><![CDATA[<p>Dear Guilherme,</p>
<p>Fantastic reflection on your article! </p>
<p>Zo&#8217;C is a good reference for this subject, as it properly combines content and visual! As I said before, the visual is fabulous - I particulary love the red owl - and articles make me think in a regular basis.</p>
<p>The comments are full of content as well, and I very much agree with Chris Garrett on the importance of promotion of the blog - the army of the king.</p>
<p>I&#8217;m far from being an expert on the blogsphere, but as far as I understand, one of the key factor for a blog&#8217;s success is SEO.</p>
<p>It&#8217;s nice to see a blog full of great content and comments from inteligent readers. It&#8217;s quite unusual to see blogs with good content with good form/visual as well and it&#8217;s fabulous when you find a blog with both.</p>
<p>But even if you promote your blog with your friends and friends of your friends, you will never have the potential to reach millions of readers if you don&#8217;t have the strategic thought of caring about SEO.</p>
<p>Isn&#8217;t it fantastic to be one of the first occurences in a google&#8217;s search? How many times you skip the first occurences on a google&#8217;s search? I would say, almost never. SEO is the powerfull army you need to touch millions of readers.</p>
<p>Besides, I would say, it&#8217;s quite important the human promotion - being nice to your readers, answering the comments and estimulating their minds, gathering their simpathy, posting comments on other blogs related to yours, what will promote your thoughts in a strategic oriented way, reaching the right audience. </p>
<p>Managing a blog is quite the same of driving a business: interacting is essential!</p>
<p>Zo&#8217;C is still young but I can see all the potential to became a huge success!</p>
<p>xxx,<br />
Anna</p>
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		<title>By: guioconnor</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-401</link>
		<dc:creator>guioconnor</dc:creator>
		<pubDate>Fri, 29 Jun 2007 18:55:05 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-401</guid>
		<description>@Pati: Thanks!

@Paulo Feofiloff:

Straight to the point! Thanks for the great comment.</description>
		<content:encoded><![CDATA[<p>@Pati: Thanks!</p>
<p>@Paulo Feofiloff:</p>
<p>Straight to the point! Thanks for the great comment.</p>
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		<title>By: Paulo Feofiloff</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-400</link>
		<dc:creator>Paulo Feofiloff</dc:creator>
		<pubDate>Fri, 29 Jun 2007 15:47:32 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-400</guid>
		<description>Right on!

Content is what matters.
Why waste time and effort on form?
Why worry about minor details 
like grammar, orthography, layout,
and typographical conventions?

'Trouble is, a reader has to 
wade through the form 
in order to get to the content.
Every time the author offends grammar 
or trespasses a typographical convention
(like a space after a punctuation mark
or a capital letter after a period)
he puts a barrier between his content 
and the reader.
And readers, as we all know, 
are an impatient lot:
they are ready to give up 
at the first obstacle.

Hence, instead of 

   "Putting obstacles for someone 
   to appreciate your skills is 
   just inadequate."

I would say 

   "Putting obstacles [...] 
    is just stupid."</description>
		<content:encoded><![CDATA[<p>Right on!</p>
<p>Content is what matters.<br />
Why waste time and effort on form?<br />
Why worry about minor details<br />
like grammar, orthography, layout,<br />
and typographical conventions?</p>
<p>&#8216;Trouble is, a reader has to<br />
wade through the form<br />
in order to get to the content.<br />
Every time the author offends grammar<br />
or trespasses a typographical convention<br />
(like a space after a punctuation mark<br />
or a capital letter after a period)<br />
he puts a barrier between his content<br />
and the reader.<br />
And readers, as we all know,<br />
are an impatient lot:<br />
they are ready to give up<br />
at the first obstacle.</p>
<p>Hence, instead of </p>
<p>   &#8220;Putting obstacles for someone<br />
   to appreciate your skills is<br />
   just inadequate.&#8221;</p>
<p>I would say </p>
<p>   &#8220;Putting obstacles [&#8230;]<br />
    is just stupid.&#8221;</p>
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		<title>By: Pati</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-399</link>
		<dc:creator>Pati</dc:creator>
		<pubDate>Fri, 29 Jun 2007 03:09:18 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-399</guid>
		<description>Brillhant post! Congrats!</description>
		<content:encoded><![CDATA[<p>Brillhant post! Congrats!</p>
]]></content:encoded>
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		<title>By: guioconnor</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-397</link>
		<dc:creator>guioconnor</dc:creator>
		<pubDate>Thu, 28 Jun 2007 20:18:01 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-397</guid>
		<description>@Flavia:

Lol, yes I should. But I think that would be material for a future post.

Anyway, for those who can read Portuguese, the story of the dirty glass &lt;a href="http://www.ime.usp.br/%7Epf/home/formaXconteudo.html" rel="nofollow"&gt;is here&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>@Flavia:</p>
<p>Lol, yes I should. But I think that would be material for a future post.</p>
<p>Anyway, for those who can read Portuguese, the story of the dirty glass <a href="http://www.ime.usp.br/%7Epf/home/formaXconteudo.html">is here</a>.</p>
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		<title>By: Flavia</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-396</link>
		<dc:creator>Flavia</dc:creator>
		<pubDate>Thu, 28 Jun 2007 20:07:18 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-396</guid>
		<description>I remember this class !!! 
You should say the example of the dirty glass too</description>
		<content:encoded><![CDATA[<p>I remember this class !!!<br />
You should say the example of the dirty glass too</p>
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		<title>By: guioconnor</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-395</link>
		<dc:creator>guioconnor</dc:creator>
		<pubDate>Thu, 28 Jun 2007 13:57:52 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-395</guid>
		<description>@Cris:

Absolutely true. Kings need many things, and they cannot be left alone carrying the kingdom on their shoulders :-)</description>
		<content:encoded><![CDATA[<p>@Cris:</p>
<p>Absolutely true. Kings need many things, and they cannot be left alone carrying the kingdom on their shoulders :-)</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-394</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 28 Jun 2007 13:49:18 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-394</guid>
		<description>Yup, the king doesn't just need clothes though (packaging), they also need an army (promotion) :)</description>
		<content:encoded><![CDATA[<p>Yup, the king doesn&#8217;t just need clothes though (packaging), they also need an army (promotion) :)</p>
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		<title>By: T e l i f - T e r c ü m e</title>
		<link>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-1043</link>
		<dc:creator>T e l i f - T e r c ü m e</dc:creator>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<guid>http://www.z-oc.com/blog/2007/06/if-content-is-king-design-is-the-royal-garment/#comment-1043</guid>
		<description>&lt;!--%kramer-pre%--&gt;gerçek kraliçe, site içeriği ile ilgili bağlantılardır, kral ve kraliçe el ele, birlikte yürümeliler, ayrı ayrı yönlere ilerliyorlarsa krallık çöker diyor.  Kralın Giysileri Tahmin edeceğiniz gibi kralın giysileri site tasarımı.If content is king, design is the Royal GarmentKralın Dini İçerik kralsa, kralın dini imanı tabi ki bilgi olacak. Tüm meşruiyetinin, yaratıcılığının kaynağı bilgidir diyor, Marcus Bowles: If content is king then knowledge is divine&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a class="technorati-balloon" href="http://www.technorati.com/cosmos/search.html?url="><img src="http://static.technorati.com/images/bubble_h17.gif" class="technorati-balloon" alt="links from Technorati" style="border:0;" /></a>gerçek kraliçe, site içeriği ile ilgili bağlantılardır, kral ve kraliçe el ele, birlikte yürümeliler, ayrı ayrı yönlere ilerliyorlarsa krallık çöker diyor.  Kralın Giysileri Tahmin edeceğiniz gibi kralın giysileri site tasarımı.If content is king, design is the Royal GarmentKralın Dini İçerik kralsa, kralın dini imanı tabi ki bilgi olacak. Tüm meşruiyetinin, yaratıcılığının kaynağı bilgidir diyor, Marcus Bowles: If content is king then knowledge is divine</p>
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